Malcolm X Essays (1870 words) - English-language Films,

Malcolm X Malcolm X One of the most influential men of his time, not only with the black community, but also with other people of every community. His beliefs for many people are hard to understand and probably thought as if his beliefs are wrong, but until someone actually reads The Autobiography of Malcolm X, then people will not really understand the complexity of the man Malcolm X. His autobiography takes you on a tour of probably lots of black men of this time and shows all the hardships and struggles that they had to go through. Showing the misleading teachings of the honorable Elijah Muhammad and the Nation of Islam, and how Malcolm learns the real truth of his religion. All should study the journey of Malcolm X's life because it gives great insight into one of America's great leaders. The struggles he had as young black boy and the influences he got there. To his teenage years where he developed most of his street smarts and learned how people really worked. Also his autobiography shows how for some people prison can teach and really help people to rehabilitate their lives. Then how Malcolm finds a way out in his new found faith in Allah. The autobiography also shows how Malcolm sees the true light of the Muslim religion with his pilgrimage to Mecca. At first Malcolm grows up as a typical black child, but soon his life changes with some of the most terrible things that can happen to a young boy. I think one of the most influential things that happened to Malcolm is when his father is killed. Not only is this very terrible to a any young boy, but it is the way that his father is killed and by whom is killed that makes the most influence. Malcolm's father was a Baptist minister and an organizer for the Marcus Aurelius Garvey's Universal Negro Improvement Association. When Malcolm used to go with his father to the meetings that his father threw for the people, I think that Malcolm took a lot of what his father did to what he did and how he influenced later in his own life. An example of this is in The Autobiography of Malcolm X where Malcolm says but still the image of him that made me proudest was his crusading and militant campaigning with words of Marcus Garvey. (9). Malcolm's father leaving him was very influential because he ne ver had that guidance that a father gives his children, but more importantly that his father was killed by the white Black Legion. The Black Legion was a hateful group much like the Ku Klux Klan, but they wore black robes instead of white robes. The killing of his father by the Black Legion stood in Malcolm's head as he gets older and affects the way he thinks of white people. The fact that the insurance company would not give his mother the money that she deserved because they found his father on the streetcar tracks. So he obviously bashed himself in the head and stumbled over to the tracks to commit suicide. This was just another reason in Malcolm's head why the white people are the devil. The way that his father was laid half dead on the streetcar tracks by white people who just let him suffer half dead. The event of his father's death just put more and more aggression towards white people in Malcolm's life. One of the most important events that shaped Malcolm's life was when Mr. Ostrowski, his eight-grade teacher, told him he should be realistic in life. In The Autobiography of Malcolm X his teacher says, Malcolm, one of life's first needs is for us to be realistic. Don't misunderstand me, now. We all here like you, you know that. But you've got to be realistic about being a nig*er. A lawyer-that's no realistic goal for a nig*er. You need to think about something you can be. (43). The things that his teacher told him crushed his dreams, and made him feel worthless. His teacher if not the most is one of the most influential people because of that statement, that's the statement that pushed him away from

Challenges Of The Green Implementation In Uae Tourism Essay Example

Challenges Of The Green Implementation In Uae Tourism Essay Example Challenges Of The Green Implementation In Uae Tourism Essay Challenges Of The Green Implementation In Uae Tourism Essay Ecotourism is besides considered as the chief challenges of the green execution in the sector of touristry in the state like United Arab Emirates where ecotourism is responsible for going in pristine, fragile and protected countries where endeavoring has low impact. The basic end is to educate the traveller and supply financess for the preservation of the ecology and straight profit the development of economic system and political authorization of the communities which are present at the local degree. There has been a brief history of the ecotourism which is considered as enterprise by conservationists and the future coevalss are deriving experience finishs which are untouched by the intercessions of worlds. There are assorted several university plans which are utilizing these descriptions to specify the ecotourism. There has been focus on many issues related with the ecotourism that is volunteering, environmental duty and personal growing and it involves the finishs where cultural heritage, zoology and vegetations are the primary attractive forces. The ecotourism is besides considered as the chief challenges to offer the tourers imminent into the impact of worlds on the environment and to advance the grasp of our natural home grounds. There are assorted responsible ecotourism which includes the plans that are used to minimise the unconstructive facets of the conservative touristry on the environment which enhance the cultural unity of the people populating in a peculiar state. Criteria- Ecotourism is one of the signifiers of the touristry which involves visit to the natural countries that is in the urban environments and distant wilderness. There are many rule and definitions which are proposed by The International Ecotourism Society ( TIES ) in the twelvemonth 1990 and harmonizing to TIES the definition given by the ecotourism is Traveling responsibly to the natural countries which conserves the environment and improves the well being of the local people. Martha Honey has given seven features of ecotourism that is Engagement of the travel to the natural finishs Minimizing the impact Construct the consciousness sing the environment Respect for the local civilization Provide fiscal benefits for preservations Provide authorization for local people Supports democratic motions and human rights There are assorted ecotourism society formed which has explained the significance of ecotourism such as it is considered as the travel activity which makes sure that the fiscal support to the local people where the touristry activities are generated and enjoyed. There are many things which are taught in the ecotourism to the travellers to esteem the local civilizations of finishs where many travellers are sing. There are many states where ecotourism stand for the important part of the economic activity and gross domestic merchandise and the illustrations of these states are Costa Rica, Ecuador, Nepal and Kenya and particularly if we talk about United Arab Emirates where the World Green Tourism meet was conducted which has developed the execution of the ecotourism in the United Arab Emirates. The construct of green touristry is by and large used as the selling tool to advance the touristry related with the nature. There are critics which claim that the green lavation patterns which are carried out in the name of green touristry that frequently consist of puting a hotel in the superb landscape. They condemn that the green rinsing us the labels of the green and eco-friendly while reciprocally acting in the irresponsible ways in the environment. Criticisms- There should be a clear definition which is to be provided as the portion of a job as clear definition must specify what ecotourism all about is. There are assorted general standards which is satisfied by the ecotourism that includes preservation of the biological diverseness, sharing of benefits with the local communities through engagement and consent, affordability and decrease in waste, increase in the cognition related with the environment and cognition, minimisation on the impact on environment. Through these ways at that place has been part in the long term benefits to both the local communities and environment. The touristry sector is stretched from conventional touristry to the ecotourism sector where there has been batch of contention to the bound at which environmental impact, biodiversity saving and social-economic benefits are considered as ecotourism and particularly for this ground the authorities, conservationists and particular involvement groups provide a differen t definition to the ecotourism. The environmental organisations present insist that the eco touristry is based on nature, preservation supporting, sustainably managed and environmentally educated. The touristry industry and the authorities of the state by and large more focal point on the facets of the merchandise handling ecotourism as kind of touristry based on the nature. There are many jobs which are related with the definition of ecotourism which have led to the confusion among the tourers and faculty members. There are many public contention and concern subjected to the definitional jobs merely because of green rinsing that is considered as a tendency towards the commercialisation of touristry strategies disguised as nature based, sustainable and environmentally friendly ecotourism. Ecotourism is the fastest turning sector of the United Arab Emirates touristry industry with the turning rate around 10-15 % worldwide ( Miller, 2007 ) . There are many definitions given in which one of those is the pattern of ecological, low impact, cultural and educationally sensitive travel which benefits the host state and the local communities. There are many undertakings running at present in United Arab Emirates which are non run intoing up the criterions where the local communities are confronting the job even if all the guidelines are being followed. If we talk about South Africa so it is one of the states which are harvesting important economic benefits from the sector of green touristry but there are many negative effects which may include like coercing people to go forth their places, misdemeanor of the cardinal rights and environmental jeopardies which may outweigh the medium term benefits. There is enormous sum of money which is spend and human resources are continuousl y being used in malice of the unsuccessful results alternatively of that there is more money spend to blend up the consequence of unfavorable judgment. Eco touristry makes resources off from the undertakings which can do part to the more realistic and sustainable solutions to stamp down the societal and environmental jobs. The other phrasing which has been done is about the touristry that is the money touristry is done to bring forth ties Parkss and direction to eco touristry . There can be creative activity of tenseness sometimes in the relationship because eco touristry frequently causes struggle and can do alterations in the rights of land usage, fails to present the promise of benefits at the community degree, environment harm and has copiousness of other societal impacts excessively. While with the betterment in the research there are several surveies which are being made to better the ecotourism construction and some statement provide principle for halting it wholly. There is enormous fiscal and political influence through the ecotourism system which can be shown through the grounds that shows a strong instance which exists for keeping activities in certain locations. At the local degree, ecotourism is the chief cause of the struggles over control of land, touristry net incomes and resources. There are really few Torahs or ordinances which make boundaries for the investors in ecotourism which is implemented to forbid the publicity of unsustainable ecotourism undertakings and stuffs. Environmental Impacts- Ecotourism is sometimes overlooked as extremely consumer centered activity and preservation of environment agencies farther economic growing. Ecotourism is by and large intended to the little groups even a diffident addition in the population which can set excess force per unit area on the local environment and can offer development of substructure and comfortss. The transition of the bare lands into the attractive force for the tourers can take to the deforestation and home ground impairment which are chiefly being seen in the states like Mexico and Costa Rica. While in the other instances the environment suffers chiefly because of the local communities which are unable to run into up the demands of the ecotourism. If we side the issue of environmental debasement with the substructure of the touristry, there has been population force per unit areas from ecotourism which leaves behind pollution with the western manner. The ecotourists are considered to be sophisticated and concerned about the environment that they seldom understand the ecological effects about their visit and the activities which add the societal impact on the environment. The activity related with the ecotourism fundamentally disturbs the zoology and vegetation of the state which makes an issue in the environmental impact. There is a belief in the head of the ecotourists that merely taking images and go forthing footmarks does non intend that they are non harming anything even a harmless sounding activities for an case nature hiking can be every bit destructive for the nature. There are many jeopardies sing environment such as urbanisation, industrialisation and unsustainable agribusiness patterns of the people can be used to d o some serious effects on the environment and the Ecotourism is besides considered to be playing a function in the depletion of the environment.

A Guide On Writing A Winning Creative Essay

A Guide On Writing A Winning Creative Essay How to Write a Strong Creative Essay An essay is a special type of written assignment that requires much more from the student than good research skills. The biggest component of successful essay writing is writing skills, and most people aren’t born with a set of skills that a professionally written essay requires. We acquire writing skills throughout our education, but what if you have an essay due in a couple of days and fear that your might lack creative writing skills? This isn’t an uncommon situation at all many students and newbie writers realize that putting their thoughts into words that will engage the audience and make up an interesting piece of writing isn’t the easiest thing in the world. However, there is also no need to become desperate, as we have some helpful tips to make your creative writing assignment easier and more successful. What Is A Creative Essay? So what exactly makes creative writing so different from anything else you’ll encounter in your life as a student and more challenging than any other assignment? A creative essay is a type of nonfiction writing, which means it should be based on real-life events. Unlike technical literature or journalistic pieces, creative essay doesn’t simply inform readers of an event or concept it introduces the subject in a way that is fascinating and informative to the audience. A creative essay writer can use different methods to convey their point of view: in many successful creative essays you will find as many literary devices as in a strong fiction piece. Depending on the purpose and the subject of the assignment, you may be asked to write a descriptive or narrative essay. 4 Features Of Creative Essay There are several types of creative essays you may sooner or later encounter, but all truly creative nonfiction essays have these 4 features in common: The writer should base their writing on thorough research and analysis of the facts, which should then be interpreted for the story. A good creative essay combines facts with fiction in a manner that is both enlightening and entertaining to the readers. The writer employs various techniques to engage the audience starting from the very first sentence of the essay and keeps them interested until the last word. A creative essay needs to be based on a major, universal experience. This is essentially everything you need to know about creative essay as a genre. If you want to know how to write a convincing creative essay, keep reading for some helpful tips! How To Pick The Right College Creative Essay Topic If you are free to choose your own topic for the next creative essay assignment, here are some ways to find the perfect topic for your writing exercise: Find a concept that greatly influenced your opinion and tell your audience about it; Imagine you have been assigned as a keynote speaker: what would you talk about? Describe your biggest talent and how it helped you navigate through life; Choose one historical event from the past that influenced you the most and talk about it; Who is the one historical figure you would like to talk to and why? Choose a viral video or some other piece of content everyone is familiar with and analyze it. How To Write A Creative Essay Working on any writing assignment and creative essay in particular requires a lot of effort from you, and in order to do the best job with creating a convincing piece of writing, there are some rules you need to follow. As soon as you have the topic for your essay, it is time to brainstorm some ideas. The best way to keep the ideas organized and connected to each other is to create a mind map, which will highlight the links between different concepts and points of your writing. The next thing you need to do is conduct thorough research using every method available to you to gather as much evidence supporting your ideas as possible. You can use internet for doing the research, but don’t forget to properly reference your findings in the writing. When enough research was done, you can move on to creating the outline of your work. And don’t forget to design a powerful thesis, as it will serve as the base for the rest of the essay. Creative Essay Structure The structure of a typical creative essay isn’t different from the most traditional written assignment structure you likely worked with before. Your creative essay needs to have an introduction, at least three body paragraphs, and conclusion. The introduction has to be powerful: view it as a way to grab attention of your readers and convince them to give your piece a more detailed look. The first sentence is especially important in this regard: you can use statistics, facts, quotes, or anecdotes as your hook. The final sentence of your introduction is a thesis statement make sure to put some extra thought into it. The next step in writing a creative essay is designing the body paragraphs. Each key point of your essay needs to be discussed in a separate paragraph. Start each paragraph with an opening sentence that explains what the readers are about to find out from the paragraph. Each point must be supported by strong evidence. You should also use smooth transitions between each paragraph to ensure a logical flow of the writing and showcase your excellent writing skills. The conclusion is the finishing touch that also influences the success of your essay. Here you can once again state your thesis, briefly reintroduce the supporting ideas, and tell the audience why your work is significant. Editing and Proofreading Even the most skilled writers create several drafts of their work before showing it to the audience. Editing your essay may take some time, but it’s the best way to make sure your writing meets the highest standards. When reading and editing your work, pay attention even to the smallest details: correct the structure and flow of the essay if necessary. Proofreading is another important aspect of essay writing. While proofreading your essay, you not only have to correct possible grammar and punctuation mistakes, but also ensure that your choice of words fits proper academic style. Of course, spelling mistakes have no place in a quality creative paper. Writing a Creative Essay Title The title of your creative essay is the first impression the reader gets of your work, so it’s super important not to take time and pay enough attention to coming up with a great title for the essay. The title should be completely relevant to the subject and grab the reader’s attention from the first words. The most effective strategy for designing a winning title is taking the most essential idea of the essay and rewriting it to make it even more powerful and engaging. Do You Need Help with Creative Essay? These tips explain the nature of writing creative essay and give you some valuable insight into how to do a great job in this challenging task. But what if writing is simply not your forte? What if you have been looking for the ideal essay topic for days but still haven’t found one? What if there is simply not enough time and you already have several other important assignments? Many students struggle with writing creative essays, but there is one simple solution that will help you improve your grades in the most effortless way possible! Let our professional writers create the essay for you, strictly following all the guidelines and requirements you provide. We have every tool and solution to deliver custom-written academic papers whenever you want, so don’t hesitate and get in touch with us to get the help you need.

Blow the Whistle Case Study Example | Topics and Well Written Essays - 750 words

Blow the Whistle - Case Study Example ii. The employee of Manly Construction Company should be aware that their life is more important than the job opportunity they have. Therefore, they should make hast quit if their health/welfare related grievances cannot be addressed by the company.ii. The employee of Manly Construction Company should be aware that their life is more important than the job opportunity they have. Therefore, they should make hast quit if their health/welfare related grievances cannot be addressed by the company.iii. Even if not disturbed, the cyclic circulation of air is able to blow up certain fibers into the air and still be breathed in by the surrounding individuals.iv. The President is an escapist when he does a memo instructing people not to disturb (move) any boxes or perform any activities that could damage the asbestos or release fibers into the air yet there was still impacts felt.   The wrongs are misleading pieces of information relayed to the people. In this case: i. Employees of Manly Construction Company are threatened with losing their job positions by the management should any information about the existence of this hazardous asbestos be released to the public for any mater. The employees should be offered with suitable work environments for effectiveness.Besides, no threats should be issued to any employees who are seeking his or her rights within the work area.This is considered unethical because it is a command that kills. All those who shall have reported as stipulated in the memo, though their workplaces are proved dangerous, will be risking contracting cancer of the lungs. Conflict  is a state of disharmony that may be between incompatible or opposing persons, ideas, or interests in a particular issue or topic.Blow the whistle case study revealed a number of conflicting issues that had little or no practicality in them. Among the ideologies, instructions, words and statements identified as contradicting in the concept of ethical expectations include:  i. While the President’s memo denotes the risks of disturbing any boxes by moving or performing any activities that could damage the asbestos or release fibers into the air,   the county gives Manly Construction Company up to a period of seventeen days to clean up the fallen asbestos fibers in the vaults.

Marketing Essentials Assignment Example | Topics and Well Written Essays - 2500 words

Marketing Essentials - Assignment Example Subsequent to that, the Company developed and published ‘Modern Methods of Antiseptic Wound Treatment’ in the year of 1888. In the same year, the Company successfully innovated and launched the first commercial first aid kits. The Maternity kits were launched for the purpose of making childbirth safer in the year of 1894. Johnson & Johnson has strong credos that are inbuilt into the company’s business ideology. The first responsibility is to the nurses, patients, nurses, to fathers and mothers who use the company services and products. In addition to that, the Company maintains following standards: High Quality, Prompt service delivery, Equal opportunity for the suppliers, Individual attention to employees, Adequate and fair compensation and working conditions, Equal employment opportunities. Johnson & Johnson has no established mission or vision statement. However, the credos and values are considered to be serving the role of mission and vision statement for the company. Chapter 2 Analysis of company situation Source: (Johnson & Johnson annual report 2011). Johnson & Johnson performed well in the year of 2011. It produced adjusted earnings for the 28th consecutive year (Annual Report, 2011). In the year, the company’s aggregate sales were $ 65.0 billion adding an increase of 5.6 percent into the sales. Operationally, sales grew by 2.8 percent, representing the growing demand and strength of new products particularly in the pharmaceuticals business segment, science-based continuous innovations in the consumer business, steady and constant growth in the MD&D franchise and strong growth was recorded in the emerging markets (Annual Report, 2011). Up to 70 percent of sales were generated by products having No.1 or No.2 global market share positions. And approximately 25 percent of sales were generated through the products introduced in the past five years (Annual Report, 2011). Also, the company invested $ 7.5 billion in advanced robust pipelines and Research & Development across three of the main business segments. Due to this substantial investments in the R&D projects, the company generated considerable free cash flow of nearly & 11.4 billion. The consequent effect appeared in the shape of AAA credit ratings and consecutively increasing the dividend to shareholders for the last 49 years. Source: (Johnson & Johnson Annual Report, 2011). Chapter 3 Market situation The United States of America remains the biggest market for the personal care and health care products. The market situation in the United States indicates that there are more than 800 companies serving in the personal care and health industry and their collective annual revenues has been estimated around $ 38 billion (Hoovers, 2012). The major companies include Johnson & Johnson, Estee Lauder and Procter & Gamble. The research indicates that this industry is heavily concentrated and 85 percent of industry revenue is contributed by the 50 largest firms i n the personal care products (Hoovers, 2012). Top 5 Companies Source: Hoovers D&B Company The above graph highlights 5 leading companies in the personal and health care p

Cultural Elements in Translation Essay Example for Free

Cultural Elements in Translation Essay Different languages result in different world views. Different languages direct their speaker to a certain way of thinking and paying attention to certain aspects of the world around them. So translation is not only finding the best equivalent but also finding appropriate ways of saying things in another language. The main problem for a translator is to maintain the local color of source text (foreignization) or to adjust the text according to the culture of the target audience (domestication). One of the main goals of literary translation is show the sensibilities of the source-language culture to the target-language audience. Transmitting cultural elements is not an easy task. The translator should not only be a bilingual but also a bicultural. S/he should be familiar with the author’s intentions and readers’ expectations. S/he should study the history, social structure, religion, traditional customs and norms of both source and target texts which s/he is going to translate. Some of the problems which an Indian translator (or maybe any translator) faces during translating culture-specific items are as follows: * Translating proper names * Translating grammatical forms which show respect and euphemism * Translating social relationships * Translating life-style and values * Translating symbols * Translating habits * Translating national or religious ceremonies * Translating customs and traditions * Translating religious acts, myths and legends * Translating geographical and environmental phenomena So the translator should not stick to word-by-word translation but s/he should substitute certain elements in the work. S/he should attempt to transmit cultural quality from one language to another.

Essay --

Essay #3 Through chapters seventeen to twenty one, in Charlotte Bronte’s Jane Eyre, a few new aristocrats are introduced as Mr. Rochester’s guests. Among these guests there is a significant character called Blanche Ingram. Jane is soon to find out about the relationship between Mr. Rochester and Miss Ingram, they are engaged. During the week that Mr. Rochester was away, Jane came to a realization of her feelings towards Mr. Rochester. However she kept telling herself that she had no business with Mr. Rochester except a strict business relationship as his governess. And that the only thing he should be giving her is the money she earns and that is it. However after a few days Mr. Rochester comes back with a group of aristocrats. Although he has guests he intends to impress, he still calls down Jane every evening. Because she is not in their ranks she is mainly ignored, but because Mr. Rochester calls her down, she is forced to sit in the window seat and simply watch them. In these gatherings, Miss Blanche and her mother treat Jane cruelly. They insulted her not directly but by her position. They talked badly about how much they dislike governesses and tutors and about how difficult they would make their lives. However Jane could really see inside Miss Ingram. She spent those days observing mainly the relationship held by Mr. Rochester and Miss Ingram and came up with the conclusion that â€Å"Miss Ingram was a mark beneath jealousy: she was too inferior to excite feeling. Pardon the seeming paradox; I mean what I say. She was very showy, but she was not genuine; she had a fine person, many brilliant attainments, but her mind was poor, her heart barren by nature; nothing bloomed spontaneously on that soil; no unforced natural fruit del... ... still, without weapons a silent conquest might have been won.†(chap. 18, pg 196) Jane was confident of her charm that she had over Mr. Rochester, and although she didn’t interfere, there wasn’t any trace of jealousy, except possibly some hurt, because Mr. Rochester would choose to marry someone who he doesn’t love but is in the same social class, rather than someone who he does love, and loves him back but isn’t in the same status as him. Overall although everything was happening so fast, soon we find out that Miss Ingram was only interested in Mr. Rochester’s wealth, and probably thought that since he was older, and not that attractive he would be easy to get a hold of, since she knows that she is beautiful, and sort of a snob. Even so we also find out that Mr. Rochester lead on Blanche Ingram, making her think he wanted to marry her, simply to get Jane Jealous.

Services

McGraw-Hill/Irwin Copyright  © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter Conceptual Framework of the Book: The Gaps Model of Service Quality 2 2-2 Variations of the Gaps Model Five Service Quality Gaps Variations of the Gaps Model Six Service Quality Gaps Variations of the Gaps Model 13 Service Quality Gaps (Gaps Model gone wild) Chapter Conceptual Framework of the Book: The Gaps Model of Service Quality ? The Customer Gap ? (Sometimes referred to as Gap 5) 2 ? The Provider Gaps: ? Gap 1 – The Listening Gap ? not knowing what customers expect Gap 2 – The Service Design and Standards Gap ? not having the right service designs and standards ? Gap 3 – The Service Performance Gap ? not delivering to service standards ? Gap 4 – The Communication Gap ? not matching performance to promises ? Putting It All Together: Closing the Gaps 2-6 Chapter Conceptual Framework of the Book: The Gaps Model of Service Quality 2 †¢ The Customer Gap Chapter 3 – Customer Expectations of Service Chapter 4 – Customer Perceptions of Service 2-7 Chapter Conceptual Framework of the Book: The Gaps Model of Service Quality 2 Gap 1 – Not Knowing What Customers Expect (The Knowledge Gap) Chapter 5 – Listening to Customers through Research Chapter 6 – Building Customer Relationships Chapter 7 – Service Recovery 2-8 Chapter Conceptual Framework of the Book: The Gaps Model of Service Quality 2 †¢ Gap 2 – Not Having the Right Service Quality Designs and Standards (The Service Design and Standards Gap) Chapter 8 – Service Innovation and Design Chapter 9– Customer-Defined Service Standards Chapter 10 – Physical Evidence and the Servicescape 2-9 Chapter Conceptual Framework of the Book: The Gaps Model of Service Quality 2Gap 3 – Not Delivering to Service Standards (The Service Performance Gap) Chapter 11 – Employees’ Roles in Service Delivery Cha pter 12 – Customers’ Roles in Service Delivery Chapter 13 – Managing Demand and Capacity 2-10 Chapter Conceptual Framework of the Book: The Gaps Model of Service Quality 2 Gap 4 – Not Matching Performance to Promises (The Communication Gap) Chapter 14 – Integrated Service marketing Communications Chapter 15 – Pricing of Services 2-11 Objectives for Chapter 2: The Gaps Model of Service Quality ? Introduce the framework, called the gaps model of service quality, used to organize this textbook. Demonstrate that the gaps model is a useful framework for understanding service quality in an organization. ? Demonstrate that the most critical service quality gap to close is the customer gap, the difference between customer expectations and perceptions. ? Show that four gaps that occur in companies, which we call provider gaps, are responsible for the customer gap. ? Identify the factors responsible for each of the four provider gaps. 2-12 Gaps Model of Service Quality 2-13 The Customer Gap Think about a service you receive. Is there a gap between your expectations and perceptions of that service?What do you expect that you do not receive? 2-14 Key Factors Leading to the Customer Gap Customer Gap Customer Expectations ? Provider Gap 1: Not knowing what customers expect ? Provider Gap 2: Not selecting the right service designs and standards ? Provider Gap 3: Not delivering to service standards ? Provider Gap 4: Not matching performance to promises Customer Perceptions 2-15 Gaps Model of Service Quality ? Customer Gap: ? difference between customer expectations and perceptions ? Provider Gap 1 (Listening Gap): ? not knowing what customers expect ? Provider Gap 2 (Service Design & Standards Gap): not having the right service designs and standards ? Provider Gap 3 (Service Performance Gap): ? not delivering to service standards ? Provider Gap 4 (Communication Gap): ? not matching performance to promises 2-16 Provider Gap 1 CUSTOMER Customer expectations Perceived Service COMPANY Gap 1: The Listening Gap Company perceptions of customer expectations 2-17 Key Factors Leading to Provider Gap 1 2-18 Provider Gap 2 CUSTOMER COMPANY Customer-driven service designs and standards Gap 2: The Service Design and Standards Gap Company perceptions of customer expectations 2-19 Key Factors Leading to Provider Gap 2 2-20 Provider Gap 3 CUSTOMERCOMPANY Service delivery Customer-driven service designs and standards Gap 3: The Service Performance Gap 2-21 Key Factors Leading to Provider Gap 3 2-22 Provider Gap 4 CUSTOMER COMPANY Gap 4: The Communication Gap External Service delivery communications to customers 2-23 Key Factors Leading to Provider Gap 4 2-24 Gaps Model of Service Quality 2-25 Gaps Model of Service Quality Think about a service that you receive regularly and put yourself in the wish mode. How would you change the service and the way it is provided? 2-26 Gaps Model of Service Quality Think about a service that you receive regularly and put yourself in the wish mode.How would you change the service and the way it is provided? †¢ I wish my oil change service could be done at my home, or where I work, so that I would not have to drive to a specific location and wait in line. †¢ I wish my dry cleaning service would pick up clothes from my home and deliver them to my home. †¢ I wish my bank would allow me to make additional mortgage payments (or, student loan payments) online rather than having to physically go into the bank and execute a teller-assisted transaction. †¢ I wish my gas station would check under the hood of my car like they used to do many years ago. -27 Gaps Model of Service Quality †¢ If you were the manager of a service organization and wanted to apply the gaps model to improve service, which gap would you start with? †¢ Why? †¢ In what order would you proceed to close the gaps? 2-28 Gaps Model of Service Quality If you were the manager of a serv ice organization and wanted to apply the gaps model to improve service, which gap would you start with? Why? In what order would you proceed to close the gaps? The most efficient way to use the gaps model is to begin with provider gap 1, determining what customer expectations are.This allows the company to concentrate on the factors that will have the greatest impact on improving service quality. Following the gap 1 with gap 2, then gap 3 is the best progression. Gap 2 ideally would result in service design and service standards that are based on gap 1’s findings about customer expectations. Then gap 3, the most complicated gap to close, would be informed by what is found in the first two gaps. 2-29 Gaps Model of Service Quality †¢ Can provider gap 4, the communication gap, be closed prior to closing any of the other three provider gaps? †¢ How? 2-30 Gaps Model of Service QualityCan provider gap 4, the communication gap, be closed prior to closing any of the other t hree provider gaps? How? Gap 4, which deals with lowering customer expectations, can be closed at any time. While the first three gaps are concerned with raising company performance to meet expectations, gap 4 aims to lower customer expectations to meet perceptions. The two approaches to closing the customer gap operate on different principles and therefore can occur independently. Incidentally, closing gap 4 can be more economical than closing the other gaps. 2-31 Gaps Model of Service Quality Which of the four provider gaps do you believe is hardest to close? †¢ Why? 2-32 Gaps Model of Service Quality Which of the four provider gaps do you believe is hardest to close? Why? Gap 3 is the hardest to close because it requires coordination of all of the human resources issues in a company—training, incentives, communication, hiring, teamwork, and empowerment. Changing any one of these is difficult but changing them all, and getting them coordinated with each other, is extre mely challenging. In addition to the employee factors that must be considered in closing gap 3, the customer must be managed. -33 DETERMINANTS OF PERCEIVED SERVICE QUALITY Ways to Use Gap Analysis ? Overall Strategic Assessment: ? How are we doing overall in meeting or exceeding customer expectations? ? How are we doing overall in closing the four company gaps? ? Which gaps represent our strengths and where are our weaknesses? 2-35 Ways to Use Gap Analysis ? Specific Service Implementation ? Who is the customer? What is the service? ? Are we consistently meeting/exceeding customer expectations with this service? ? If not, where are the gaps and what changes are needed? (Examine gaps 1-4 for this particular service. ) 2-36

Medici Godfathers Of The Renaissance Vi

The Medici: Godfathers of the Renaissance Viewing Guide 1. To what era did people of the Renaissance look back to as the golden age of human life? What city, which was the birthplace of Cosmic d' Medici and the center of this new movement? 2. What huge gamble did Comic's dad take that put the Medic's on the map? Describe in detail. 3. What project had the people of Florence failed to complete? Who tried to complete this failure? How did he prove he could do it? 4. What happened to Cosmic in Florence thanks to the Labials family? How did he get UT of it?Once exiled, how did he get out of that? What power did the people of Florence give to him as a result? 5. Describe the relationship the Medici bank had with the church. What did they collect for the Pope? From where did they collect this? 6. What is patronage? How did Cosmic use it to lead to political influence and power? 7. What was Brutishness's problem when it came to completing the dome of the Doom? How did he prove to his worker s that it could be done? 8. Who becomes first citizen of Florence after the death of Cosmic? What infamousItalian organization does the video compare his government, leadership style, and system of favors to? 9. Who were the main rivals to Lorenz once he came to power? What incentive did the church have to bring down the Medici? In what type of plot, on Easter Sunday, did these two come together? What was the result and aftermath of the plot? 10. After sorting out is enemies, what did Lorenz take/get from Florence? How did he use his money and power and what title did he receive? What famous Renaissance artist did he discover at a young age as a result of this?

Tyranny vs. monarchy essays

Tyranny vs. monarchy essays One cannot accurately define monarchy versus tyranny. It is a matter of personal opinion. This opinion is based on fundamental ideals and values that an individual has formed throughout his life. monarchy becomes a tyranny when the monarchy has lost the sincere desire for the happiness for the population. Now, the road to achieving happiness is conceptually different in almost every culture. The concept of happiness in America is a big house, fast cars, seventy-two inch plasma flat-screen with the bling-bling. This is not the version of happiness prevalent in many collectivist societies. Radical Muslims loath America for being tyrannical capitalists. At which form of influence on Dahls scale does one label a persuasive action as tyrannical? At what point does imposing a majority view on a minority become tyrannical? These questions have to be gauged by societal and cultural standards. Nations have a penchant for being very narrow-minded when viewing other leaders. Societies tend to judge foreign societies actions based upon an ethnocentric view of the world by relating it to themselves and there own culture and then passing judgement accordingly. For example, many Americans value individualistic ideals and some will see a communist state as tyrannical. If one has formed a set of values that value private property highly, he may feel a socialist government is tyrannical. Many Americans view Islamic states to be tyrannical on the basis that women are subordinated in that society without respecting thousands of years of culture. Here is a brief theoretical case study. The dictator from politically unstable Poptrunkistan massacres a bunch of his own people protesting at a town square. People would be quick to label that leader as tyrannical. However, the dictator may justify his actions, and rightly so, by saying he was motivated by the possibility of saving thousands more from the civil war that may have bec ...

Bose-Einstein Condensate Definition

Bose-Einstein Condensate Definition Bose-Einstein condensate is a rare state (or phase) of matter in which a large percentage of bosons collapse into their lowest quantum state, allowing quantum effects to be observed on a macroscopic scale. The bosons collapse into this state in circumstances of extremely low temperature, near the value of absolute zero. Utilized by Albert Einstein Satyendra Nath Bose developed statistical methods, later utilized by Albert Einstein, to describe the behavior of massless photons and massive atoms, as well as other bosons. This Bose-Einstein statistics described the behavior of a Bose gas composed of uniform particles of integer spin (i.e. bosons). When cooled to extremely low temperatures, Bose-Einstein statistics predicts that the particles in a Bose gas will collapse into their lowest accessible quantum state, creating a new form of matter, which is called a superfluid. This is a specific form of ​condensation which has special properties. Bose-Einstein Condensate Discoveries These condensates were observed in liquid helium-4 during the 1930s, and subsequent research led to a variety of other Bose-Einstein condensate discoveries. Notably, the BCS theory of superconductivity predicted that fermions could join together to form Cooper pairs that acted like bosons, and those Cooper pairs would exhibit properties similar to a Bose-Einstein condensate. This is what led to the discovery of a superfluid state of liquid helium-3, ultimately awarded the 1996 Nobel Prize in Physics. Bose-Einstein condensates, in their purest forms, experimentally observed by Eric Cornell Carl Wieman at the University of Colorado at Boulder in 1995, for which they received the Nobel prize.   Also Known As: superfluid

Evaluating Finances of A Non Profit Essay Example | Topics and Well Written Essays - 750 words

Evaluating Finances of A Non Profit - Essay Example Casey Foundation). Headquartered in Baltimore, Maryland, the Annie E. Casey Foundation has been working to promote the well-being of our nation’s most vulnerable children for 60 years. Established in 1948 by UPS co-founder Jim Casey and his siblings in honor of their mother, the Foundation’s first grants supported a camp for disadvantaged children near the Casey family home in Seattle (The Annie E. Casey Foundation). The Company’s funding happens through certain programs like Casey Family Programs, an independent operating foundation headquartered in Seattle, which provides long-term foster care and other child and family serving programs and Juvenile Detention Alternative Initiatives etc. The Annie E. Casey Foundation makes grants that help states, cities, and neighborhoods create more innovative, cost-effective responses to these needs. Grant making is limited to initiatives in the United States that have significant potential to demonstrate innovative policy, service delivery, and community supports—especially investments that encourage long-term strategies and partnerships to strengthen families and communities. As of December 31, 2006, the Foundation has approved grant funds for payments to various organizations and projects of up to approximately $173 million, contingent upon the organizations performance of obligations specified in the grant agreements. The Casey Foundation’s approach to grant making focuses on making multiyear, multi-site commitments that enables them to invest in long-term strategies and partnerships that strengthen families and communities. The organization uses its resources to partner with and forge collaborations among institutions, agencies, decision makers, and community leaders so they can work together to transform tough places to raise families.   The organization also funds research, technical assistance, and multi-site demonstrations that help service and support