Shakarganj Food Products Limited Marketing Essay

Shakarganj Food Products Limited Marketing Essay SFPL is a public limited company set up by the Crescent Group with the objective to diversify its business activities. The group has been conducting business in the region for over 100 years and has a varied industry portfolio in sugar, textile, steel and farming. Its head office is located at Lahore, Pakistan while the production plants are in central Punjab the main fruit growing and milk supplying region of the country. The company is professionally run by experienced management. The CEO of the company is also the serving Chairman of the Pakistan Dairy Association. SFPLs human resource has a vast experience in the dairy and food industries. Continuous development and skill enhancement are an integral part of the employee development programmed at Shakarganj. Shakarganj is working hand in hand with the Dairy Industry of Pakistan to improve milk productivity and animal health. Competitors There are many competitors who provide milk like Nestle, gourmet milk, loose milk, Haleeb, Dairy milk. Mission and Vision statement Shakarganj Food Products Limited strives to be among the leading companies in the food industry and is committed to manufacturing and selling consistent, high quality world class products. SWOT Analysis Strengths The strengths of Shakarganj Good Milk according to their marketing plan are: Premium Positioning: They have position their product very well. They are positioning their product with clear message so thats why they are attracting more customers towards them by telling them their exact needs and wants. Available Everywhere: They have very much strong distribution channels through which they can make available their product at everywhere. Convenient: the product is easy to use. The packs of Good Milk have a closure for the handiness to the customers. PR with farmers This company has operating with other variants as well so they have very strong contact with their farmers and they are very happy with their deals they actually engage for giving them good advices for fertilize their land thats why gaining a good reputation over the year. So we can say that we have an advantage over others. They have long term relationships with farmers thats why farmers always wants to give milk to them. Strong consumer product research Good milk always has done research specially before launching the product and after launching as well they have very strong consumer and product research. This act can give them exact figures of the behavior of their customers and help them to develop their portfolio for future concerns. They also have global research partners such as JWT Asiatic and Mars marketing and some of other marketing and advertising agencies. Technology: Their biggest strength is their plants they have almost latest technology to process the milk and give best to their customers. Weaknesses: The weaknesses of Shakarganj Good Milk according to their market plan are: Low Quality Milk As the company doesnt have their own dairy farms so they are collecting milk from different sources so sometimes they face the problem of low quality milk. Milk collection Cost In the above section as it is mentioned that they are processing the milk by collecting it from other sources so obviously this will cost them a lot so this could be their weakness that they have to bear the cost of collection as well. On the other hand if they have their own dairy form near to processing centers then they can cut their this kind of cost. Packaging As we know that they are selling tetra pack milk so they must have their own tetra pack plant but in the mean while they are dependent on tetra pack company because that is the only option avaible to them if in case they increase the price then they have to increase their price for ultimate consumer which is their weakness that they always depend on tetra pack for their packaging. Opportunities Large Potential Market According to the market research, 80% of the total market is using Open Milk which is more beneficial according to them. Shakarganj Good Milk has a large potential market which is the opportunity to grow their business. Support by Government Previously Government has decided to support farmers because of the growth in this industry so this could be opportunity for this company that they can get benefit from the government schemes. They must be providing cheap products to the industry to sustain the growth. Awareness among consumers: Have better opportunity to give best to consumer this time because people are becoming dissatisfied as they getting aware of the side effects for loose milk its hygiene and health issues. Threats The threats for Shakarganj Good Milk are as follows: Competition There is always having threat from competitors same like good milk having the treat from their competitors because they are stronger in terms of finance and everything. Competition always creates a threat because everyone wants to be a market leader and to get maximum shares. Others brands are serving in the market from so long so they have more market share as compare to good milk. Good milk is facing strong competition which is the biggest threat to them. Price Differentials As we know that other companies are very strong so they have strong influence in the market like they can provide goods in cheap rates then good milk because big corporations having more leverage in terms of profit. Consumer preferences As this is a not so big company so obviously they cannot invest huge more capital but on the other hand consumers preferences changing over the time. Sometimes consumers purchasing power get lower and sometime they need some different taste so company has to cope with every situation. PEST Analysis Political Factor: Political environment always influencing the organizations same is the case with good milk political condition in Pakistan is not constant. They keep on changing every day so its directly influencing the matters of company. Due to unstable government there is no law and order regarding consumer rights and the tax structure is not defined in well manner so ultimately consumer is effecting from this conditions. Economic Factor: As we all know that economic crises going on, in the world so economic conditions in Pakistan are not fruitful as well. Banks increase their interest rates so company is getting loans with high interest rates so ultimately they will be serving with high rates in market. Un-employment is also increasing day by day and the purchasing power of consumer going down so company have to sell their products with affordable price where as on the other hand cost is increasing because of high rate of inflation. Social Factors Population of Pakistan is increasing so company has more opportunity to sell their products because milk is the basic necessity of life. In Pakistan most people prefer to buy fresh milk rather than pasteurize milk. There is no specific choice for consumers that they want to buy foreign product or not but still high income level community wants to buy foreign or some renowned brand and low ones go for the cheaper and affordable products. Technological Factors Technology factors always impact on the success of the organization. Technology enables the product innovation and makes services at good standard. This factor decreases the chances of unhygienic milk and provides better quality of milk. Good milk can store milk for long term with the help of modern nutrition machines and fresh milk will be available for consumer. Through technology organization can easy communicate directly and indirectly with consumers and within the organization. Organization can increase the dairy milk process and dry milk process technology. Conclusion In the net shell we can say that company is having strong position but as compare to other companies their financial position is lower than others so they should increase their financial position by doing more investments to increase earnings. Company having more opportunities for the market because market is expending so they have more market space. Company should overcome their weakness and make them strength in future so that they can cope with market every time. Refrences http://www.shakarganj.com.pk/foods/foods_bro.pdf http://marketingteacher.com/lesson-store/lesson-swot.html http://marketingteacher.com/lesson-store/lesson-pest.html

Musical instrument Essay

Trumpet The trumpet or cornet is the smallest and highest member of the brass family. As with all brass instruments, the sound is produced by buzzing the lips into a mouthpiece. Clarinet The clarinet is a musical instrument of woodwind type. The name derives from adding the suffix -et (meaning little) to the Italian word clarino (meaning a type of trumpet), as the first clarinets had a strident tone similar to that of a trumpet. The instrument has an approximately cylindrical bore, and uses a single reed. In jazz contexts, it has sometimes been informally referred to as the â€Å"licorice stick.†[1] French horn A wind instrument usually of the lip-reed class. Horns for signalling have been made from conch shells, wood, animal horns etc as well as metal. Horns capable of many notes usually consist of a conical brass tube in a curved, coiled or folded shape. This article is concerned with the European orchestral horn, or french horn. Cello The cello is a string instrument and a member of the violin family. It is a wonderful instrument for a child to learn at an early age. It is the most versatile of the string instruments The viola is similar in material and construction to the violin but is larger in size and more variable in its proportions. A â€Å"full-size† viola’s body is between one and four inches longer than the body of a full-size violin (i.e., between 15 and 18 inches (38 and 46 cm)), with an average length of about 16 inches (41 cm). Small violas made for children typically start at 12 inches (30 cm), which is equivalent to a half-size violin Violin The violin is the smallest member of the string family. Sound is produced by drawing the bow across one of the four strings or by plucking the string with a finger. Flugelhorn Flugelhorns have a short, wide mouthpiece; three or four valves; and a flared bell. They range in size from bass instruments with wider bores (the bore is the inside diameter of the tubing) to small soprano horns in f or e flat. Tuba tuba is the largest and lowest pitched brass instrument. Sound is produced by vibrating or â€Å"buzzing† the lips into a large cupped mouthpiece. It is one of the most recent additions to the modern symphony orchestra, first appearing in the mid-19th century, when it largely replaced the ophicleide. Trombone he trombone is a member of the brass family. As with all brass instruments, the sound is produced by buzzing the lips into a mouthpiece. A unique feature of the trombone is the slide. While other brass instrument change pitches by pressing valves to change the length of the air flow, the trombone player simply moves the slide in and out to the change the length of the instrument.

The Indisputable Truth About Categorize the Given Topics for a Literary Analysis Essay as Strong or Weak That No One Is Sharing With You

The Indisputable Truth About Categorize the Given Topics for a Literary Analysis Essay as Strong or Weak That No One Is Sharing With You The Advantages of Categorize the Given Topics for a Literary Analysis Essay as Strong or Weak The biggest weakness of humanity is the ability to create fantastic societies and after that destroy them if they're not happy. He sees his lineage for a burden. Nonetheless, these ethics are overlooked when it has to do with reaching a state of financial prosperity. Remember you're analyzing the text from your private view, so it's acceptable to include aspects that lots of people may not notice. Whenever you are given the obligation to produce your own topic the next questions can help you to generate one. After answering the above questions that you will be prepared to get the info you need from the text. Each one warns that you have to conduct your extra studying to get answers to these questions that might come up. 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Paralegal Degree Options Online 2019

There are many paralegals who are able to land the position with a certificate alone; the Certified Legal Assistant (CLA) certificate to be exact. The job was created in the 1960s, and at that time there was a list of training requirements and a certification process was developed. Colleges then developed degree programs for the role of the paralegal, which separated this position from that of a legal secretary. Paralegals are more involved with legal case preparation, case research, and drafting court documents. In paralegal studies, colleges offer associates bachelors and masters degrees. Online institutions provide these and certification programs for the aspiring paralegal, and completion can take nine to eighteen months. Some of these programs require internships. If you are interested in breaking into the business, certification might be a means for you to do so. Only a handful of institutions offer paralegal studies at the masters level. These are more geared for individuals who want to teach paralegal studies. A majority of individuals interested in this career opt for the associates or bachelors degree. .u42048f0834b84d2ec65fab8122c5a727 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u42048f0834b84d2ec65fab8122c5a727:active, .u42048f0834b84d2ec65fab8122c5a727:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u42048f0834b84d2ec65fab8122c5a727 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u42048f0834b84d2ec65fab8122c5a727 .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px; } .u42048f0834b84d2ec65fab8122c5a727 .post Title { color:#000000; text-decoration: underline!important; font-size: 16px; } .u42048f0834b84d2ec65fab8122c5a727:hover .postTitle { text-decoration: underline!important; } READ A Multi-Purpose Degree - Bachelor's in BusinessThe typical associates degree program in paralegal studies requires core courses in liberal arts along with paralegal courses. Some of the liberal arts topics covered are science, mathematics, social science, English language and literature, and American history. A bachelors degree program in paralegal studies will have similar requirements, only more credits will be needed. Classes related to paralegal studies may include legal writing, case research, torts, law office management and the judicial system. An associates degree online would take less than two years, which is the normal amount of time this level of degree would take at a community college. The accelerated learning programs online for the bachelors degree level may take two to three years to complete, as opposed to the four years a traditional college would normally require. As with the associates level, there will be a core of liberal arts and a number of paralegal studies electives. A more thorough background is provided with a bachelors degree. .ub843585c88a777077d061babd57370b8 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .ub843585c88a777077d061babd57370b8:active, .ub843585c88a777077d061babd57370b8:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .ub843585c88a777077d061babd57370b8 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .ub843585c88a777077d061babd57370b8 .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px; } .ub843585c88a777077d061babd57370b8 .post Title { color:#000000; text-decoration: underline!important; font-size: 16px; } .ub843585c88a777077d061babd57370b8:hover .postTitle { text-decoration: underline!important; } READ Managers and Management Training Through ExampleKaplan University has a paralegal studies department that offers both associates and bachelors degrees. Their bachelors program has four separate options: general paralegal studies, or a paralegal bachelors degree with a specialty in alternative dispute resolution, office management, or in personal injury. Some law firms have raised the education level required to begin as a paralegal, since the career has become more popular. While certification might help an individual obtain an entry level position with a law firm, those with college degrees would be employed with more case-related responsibilities. There are certain law firms that require a bachelors degree from the beginning. Related ArticlesDegree Programs for the ParalegalA Paralegal Studies Degree OnlineDegree in Criminal Justice Use a Criminal Justice Background to Work as a ParalegalParalegal Career EducationEarning a Bachelors Degree in Paralegal StudiesGetting an Associates Degree in Paralegal Studies